Privacy Policy

1 Information We Collect

We may collect the following types of personal information when you interact with our website or contact us directly:

Information You Provide Directly

• Contact details — your name, email address, phone number, and mailing address when you submit a contact, quote, or service inquiry form.
• Project information — details about your property, the service you are requesting, and any notes or descriptions you include in your message.
• Communications — records of emails, phone calls, or other correspondence between you and Alpha Pro Construction LLC.

Information Collected Automatically

• Usage data — pages visited, time spent on pages, referring URLs, and browser/device type collected via server logs or analytics tools.
• Cookies — small text files stored on your device that help us understand how you use our site and improve your experience. See Section 6 for more details.
• IP address — your internet protocol address, used to understand approximate geographic location and for security purposes.

2 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, quote requests, and service requests promptly.
• To schedule on-site inspections, estimates, and project work at your property.
• To send you project updates, invoices, and follow-up communications related to your roofing, chimney, or gutter service.
• To process and coordinate insurance claim documentation when you request this assistance.
• To improve our website content, usability, and service offerings based on how visitors interact with our site.
• To comply with applicable New Jersey and federal laws and regulations.
• To protect against fraudulent, unauthorized, or illegal activity.

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

3 How We Share Your Information

Alpha Pro Construction LLC does not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — we may share information with trusted third-party vendors who assist us in operating our website, sending emails, or processing payments. These parties are contractually bound to keep your data confidential and may only use it to perform services on our behalf.
• Insurance companies and adjusters — if you have asked us to assist with an insurance claim, we will share relevant project documentation with your insurer or their adjuster as required.
• Legal compliance — we may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of Alpha Pro Construction LLC, our customers, or others.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

4 Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. Specifically:

• Contact and quote inquiry records are retained for up to 3 years after your last interaction with us.
• Project and contract records are retained for a minimum of 7 years in accordance with New Jersey contractor recordkeeping requirements.
• Website analytics data is retained for up to 26 months.

When your information is no longer required, we securely delete or anonymize it.

5 Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our website.
• Access controls limiting who within our organization can view your personal information.
• Secure email handling for all form submissions containing personal data.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6 Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. The types of cookies we may use include:

• Strictly necessary cookies — required for the website to function properly. These cannot be disabled.
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics). This data is aggregated and anonymized.
• Preference cookies — remember choices you make to personalize your experience.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit allaboutcookies.org.

7 Third-Party Links

Our website may contain links to third-party websites, including Google Maps, social media platforms (Facebook, Instagram, Yelp), and manufacturer websites (GAF, CertainTeed, Owens Corning). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any third-party site you visit.

8 Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete that information from our records.

9 Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal information, subject to legal retention obligations.
• Opt-out of communications — unsubscribe from any marketing emails at any time by clicking "unsubscribe" in the email or contacting us directly.

To exercise any of these rights, please contact us using the information in Section 11 below. We will respond to your request within 30 days.

10 Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes take effect constitutes your acceptance of the updated policy.